Web Based Cattle Trading

With the financial support of the Government of Kerala, MRDF in collaboration with MRCMPU has developed a software for online cattle trading named www.pasukada.com. There are more than 1200 Milk Co-operative Societies in Malabar area, out of which more than 500 are computerised with internet connectivity. These computers are networked with the central server of MRDF for facilitating online cattle trading. The secretaries and Village Resource Persons (VRPs) are trained to operate the website. MRDF collect Rs.300 per animal for purchase and selling registrations from the beneficiaries and pay Rs.200 each to the registering agent. The details of animals for sales are provided to the buyers for selection. This project provides opportunity for the farmers to sell or buy animals without being exploited by the private traders.